Let’s take a ride through history, culture, and the deep-rooted relationship between Cadillac and the Black community.
It wasn’t just about owning the car-it was about what it meant. Driving a Caddy said, “I made it.” Cadillac’s connection to Black culture also extends to storytelling. For 15 years, Cadillac partnered with the American Black Film Festival (ABFF), supporting its mission to uplift and showcase Black filmmakers, actors, and creatives. The longstanding relationship helped amplify Black voices and stories in film, leaving a legacy of impact and inspiration.
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In 2024, Cadillac continued to show up with intention at ABFF, creating immersive moments that honored Black excellence-through elevated conversations, live music performances during Black Music Month, and electric vehicle experiences that celebrated both innovation and culture. Talent at this year’s ABFF Honors included “Nickel Boys” star Aunjanue Ellis-Taylor, “One of Those Days” star Keke Palmer, “Captain America” star Giancarlo Esposito, “Mufasa” star Aaron Pierre, Oscar nominee Regina King, and Hollywood legend Marla Gibbs.
The 2025 Honors featured the first-ever, all-electric 2025 ESCALADE IQ and a ceremony full of special moments, ignited by a powerful performance by Altadena’s own Victory Bible Church Choir. Pierre was the recipient of the 2025 Rising Star award after his powerful performance in Mufasa. At the 2024 event, filmmaker Coke Daniels won the Best Director award and received a $5,000 cash prize. Cadillac also helped bring artists KIRBY and Lucky Daye to the stage at the 2024 Honors, where they performed at the Cadillac Lounge.
As Cadillac charges ahead, its commitment to innovation is unmistakable. With bold designs, cutting-edge electric vehicles like the LYRIQ and the 2025 ESCALADE IQ, and a focus on luxury without compromise, the brand is redefining what the future of driving looks and feels like. Cadillac isn’t just keeping up with the times-it’s setting the pace.
Cadillac’s journey is one of transformation, resilience, and celebration. Whether it’s pulling up to a social gathering or enjoying Dolby Atmos in an OPTIQ, Cadillac continues to be woven into the fabric of our culture.
So, the next time you hear a song shouting out a Caddy, just know-it’s more than just a car. It’s a legacy built on innovation, culture, and excellence.
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